AI assistant for websites and online stores

The AI assistant that doesn't just answer. It sells

It answers customers 24/7 using the information on your website, recommends the right products from your WooCommerce catalog, captures leads and takes action: bookings, emails, webhooks to your CRM.

Free forever No credit card Setup in 5 min

AI Assistant

Online now

Hi! Looking for something in particular? I can help you choose.
Waterproof trail running shoes, €120 max
Here are two models in stock with a waterproof membrane:

Trail GTX

€109

Ridge WP

€94

Works with your website and the best AI models

WooCommerce
WordPress
Shopify
Wix
OpenAI
Gemini
80%

Support cost reduction

24/7

Always available

<2s

Average response time

95%

Resolution rate

For WooCommerce

The virtual sales assistant that knows your entire catalog

A regular chatbot answers questions. Your assistant understands what the customer is looking for, searches your products and shows the right ones, with photo, price and a link to the product page.

  • Free WordPress plugin: install it, copy the token, and your catalog syncs itself every hour.
  • Only real products: the AI recommends only items that are actually in your catalog, filtering by price, availability and attributes (size, color, material…).
  • Product cards in the chat: one click takes the customer straight to the product page.
  • Click tracking: see which products the assistant recommends and which ones get clicked.
  • Any industry: fashion, health & beauty, spare parts, furniture. No per-category setup.

Up to 2,000 products with Pro, 20,000 with Ultra.

Chat on your store
I need a sunscreen for kids with sensitive skin
For children's sensitive skin I'd recommend a fragrance-free SPF 50+ mineral filter. These are in stock:

SPF 50+ Kids Mineral

€18.90

View product →

Baby Sun Milk 50+

€15.50

View product →

Kids Face Stick

€9.90

View product →

Everything you need for AI customer service

A complete platform to create, train, and manage AI assistants that solve your customers' problems.

Custom Training

Upload PDFs, URLs, custom texts. The AI learns your business and answers with precision using knowledge base, FAQs, and web crawling, with automatic page refresh.

Widget & Custom Branding

Colors, fonts, avatar, custom CSS, open animations, and position. Remove our branding with Pro, go fully whitelabel with Ultra, at no extra cost.

Lead Capture & Funnel

Smart forms that collect contacts during conversations. Built-in conversion funnel and webhook integration for your CRM.

AI Actions & Webhooks

The assistant doesn't just answer — it acts: sends emails, calls external APIs, books appointments. Real-time notifications for leads and AI messages.

Advanced Analytics

Response time, satisfaction trends, top questions, lead funnel, hourly distribution, token usage. 6 interactive charts.

Auto Multi-language

Automatically detects visitor language and replies in the same language. 15+ languages supported with zero configuration.

Human Handoff

When AI isn't enough, transfer the conversation to a human operator. Built-in ticket queue, operator chat, and resolution flow.

Multi-user Teams

Invite collaborators with differentiated roles: Admin, Editor, Viewer. Manage assistants as a team with up to 20 members.

Security & GDPR

Servers in Italy, encrypted lead data, no model training on your content, user consent, data export and deletion. DPA available on paid plans.

How we handle your data
NEW

Template Library

9 ready-to-use templates by industry: dentist, restaurant, e-commerce, hotel, gym and more. Optimized system prompts, FAQs and welcome rules you can apply with one click.

Ready in 4 simple steps

From idea to live chatbot on your website in under 5 minutes. Zero code required.

STEP 1

Upload your Data

PDFs, URLs, texts, FAQs. The AI learns everything about your business.

STEP 2

Configure the Assistant

Customize tone, behavior, automated actions, and widget appearance.

STEP 3

Embed on your Site

Copy the JavaScript snippet and paste it into your site. One line of code.

STEP 4

Analyze & Improve

Monitor performance, discover unanswered questions, and optimize continuously.

Knowledge Base

Train the AI with your data, in a few clicks

Upload PDFs, import web pages with automatic crawling, add texts and structured FAQs. The assistant builds a complete knowledge base and answers with precise, up-to-date information.

  • Upload PDFs & documents
  • Automatic web crawling
  • FAQs with question variants
  • Pages refreshed automatically (weekly with Pro, daily with Ultra)
Knowledge Base

product-catalog.pdf

2,847 tokens

Active

www.yoursite.com (12 pages)

8,451 tokens

Active

Company FAQs

24 questions · 1,203 tokens

Active
Analytics Dashboard

1,284

Conversations

94.2%

Resolved by AI

387

Leads Captured

1.2s

Response Time

Analytics

Real-time data for better decisions

Monitor every aspect of your assistant: conversations, satisfaction, generated leads, unanswered questions. Identify opportunities and optimize performance.

  • Conversation metrics
  • Feedback & satisfaction
  • Unanswered questions
  • CSV export for analysis
Template Library

Get started instantly with industry-ready templates

9 optimized templates for specific industries: dentist, restaurant, e-commerce, hotel, gym and more. Each template includes pre-configured system prompts, FAQs and welcome rules. Apply with one click and customize with your own data.

  • 9 industry-specific templates
  • Optimized system prompts
  • Ready-made FAQs with variants
  • Contextual welcome rules
  • Apply with one click
Template Library
🦷 Dental
🍕 Restaurant
🛒 E-commerce
💼 Consulting
🏨 Hotel
🏋️ Gym
💇 Salon
🏠 Real Estate
⚖️ Legal
Dental Practice Selected
Prompt 8 FAQs 3 Welcome Rules

Simple and transparent pricing

Priced in messages, not tokens: you know exactly what you're buying. No hidden costs, and 20% off with annual billing.

Free

To get started

€0 /month
  • 1 AI Assistant
  • 100 AI messages/month
  • Up to 50 messages/day
  • Knowledge Base & FAQs
  • Customizable widget
  • Basic analytics
  • Auto multi-language
  • 1 team member
Start Free

Ultra

For teams & enterprise

€99 /month
  • Unlimited assistants
  • 15,000 AI messages/month (~3,000 conversations)
  • WooCommerce catalog (20,000 products)
  • Website refreshed automatically every day
  • Everything in Pro
  • Full whitelabel
  • 20 team members
  • Custom CSS in widget
  • Priority support
  • DPA available
Start with Ultra

1 message = 1 assistant reply with a standard model (GPT-4o-mini, GPT-4.1-mini, Gemini Flash…). Premium models (GPT-4o, GPT-4.1, Gemini Pro) count as 5 messages; with your own API key (BYOK) every reply always counts as 1. A typical conversation is about 5 messages.

Pay-as-you-go Message Packs

Need more messages? Buy one-time packs to top up your balance.

1,000 messages

€9.99

5,000 messages

€39.99

15,000 messages

€99.99

Referral Program

Invite a friend and you both get 200 free AI messages. No limit on invites!

What our customers say

“We reduced support requests by 70%. The AI assistant answers precisely and customers are satisfied. Super easy setup.”

MR

Marco R.

CEO, TechStore Italia

“The lead capture feature is fantastic. The chatbot qualifies contacts during conversations and sends them directly to our CRM via webhook.”

SB

Sara B.

Marketing Manager, GreenHome

“Finally a tool that truly works. Analytics help us continuously improve responses. The free plan is already very generous.”

LP

Luca P.

Founder, ConsulenzaDigitale

Frequently Asked Questions

Do I need to know how to code?
Absolutely not. SmartChatAssistant is designed to be used without any technical skills. Create your assistant, upload your data, and copy the snippet to your site. That's it.
Which AI models do you support?
We support OpenAI (GPT-4.1, GPT-4o and their mini versions), Google Gemini (Flash and Pro), and a selection of models via OpenRouter. Pick the model for each assistant, or use your own API key.
Is my data safe?
Yes. Our servers are in Italy, lead data is encrypted, and your content is never used to train AI models. Data export and deletion are built in, and a DPA is available on paid plans. Full details on our Security & GDPR page.
Can I integrate the chatbot with my CRM?
Of course. Through webhooks you can automatically send leads and conversations to your CRM, Zapier, Make, or any system that accepts HTTP calls.
Can I try it for free before paying?
The Free plan is free forever and includes 100 AI messages per month. No credit card required to sign up.

Ready to put your website to work around the clock?

Join hundreds of businesses using SmartChatAssistant to deliver exceptional customer experiences, around the clock.

Free forever · No credit card required